Content Design // San Francisco, CA
Content designer, business onboarding and landing experience
Businesses and brands who want to advertise products and content must complete an onboarding flow before landing on Business hub, our business tooling overview surface. To offer the most tailored landing experience possible, Pinterest needed to ask just enough questions to collect signal, but not so much that users dropped out of the flow. I worked closely with our design lead to build a seamless onboarding flow and a more intuitive landing experience once the user finished their flow.
Pain Points
User drop off
Questions considered too personal
Lack of user comprehension
Host, Pinterest tv
In 2021, Pinterest launched Pinterest TV to showcase long-form content from some of the most popular creators across food, style, design and crafts. I hosted long-form live episodes, introducing different creators, recreating the activity and moderating the live chat functionality.